Planning And Strategy Management
Design Thinking: The Next Competitive Advantage


The main objective of this design thinking course is to help participants design better solutions when it comes to products and services inside and outside the business environment. Design thinking enable the development of innovative and practical solutions for existing problems and user experiences, while fostering team creativity and collaboration. It is an innovative design process that encourages human interaction and prototype building, conversations, challenging questions, and seeking active feedback for continuous improvement. Throughout the course, participants will develop an understanding of the different phases of design thinking and how to implement them in their own work environment and beyond.


Course Objectives

By the end of the course, participants will be able to:


  • Employ different analytical methods to uncover the vital human needs behind desired solutions.
  • Initiate a problem resolution approach that incorporates empathy, ideation, prototyping, and testing in a fun and challenging atmosphere.
  • Apply design thinking to real business problems and produce innovative, user-focused solutions
  • Practice design thinking methods associated with every stage of the problem solution journey
  • Prototype suggested solutions rapidly and proactively, as well as test those prototypes in order to reduce costly mistakes and risks while accelerating organizational learning and response to market challenges

Target Audience

This course is about discovering the power and versatility behind design thinking. Target participants come to acquire innovative ways to ideation, problem-solving approaches, and resolving problems outside or within the working environment. 


Target Competencies

  • Analytical skills
  • Probing and questioning data
  • Creative thinking
  • Teamwork and collaboration
  • Problem solving
  • Strategic thinking
  • Giving feedback
  • Visualization and articulation of ideas
  • Interviewing techniques
  • Active listening

Location & Date

No Schedules!

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Course Outline

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