Why Attend?

In this course we explore the ways and means of influencing others and persuading them to change attitude and behavior to reach a win-win situation with sustainable long-term gains. We all heard the saying: “everybody sells something”. Therefore, this ability to influence and persuade is useful to everyone.

Influencing others is a skill particularly prized by leaders, sales professionals and managers in all kinds of organizations. We will cover academic and scientific research on the subject of influence. We will also use hands-on models, techniques and tools in order to gain more control over our personal or business relationships and drive our life in the direction we want. By using the techniques described in this course you will end up making more friends, attracting more customers and increasing your sales.

Course Methodology

The course uses a mix of interactive techniques, such as brief presentations by the consultant and participants, role plays (rehearsed and impromptu), playback of videotaped performances and individual and group feedback.

Course Objectives

By the end of the course, participants will be able to:

• Distinguish between influencing and persuading, and use this knowledge to improve interpersonal relationships
• Identify the essential elements that contribute to the ability to influence and persuade and apply them to maximize results
• Exercise influence and persuasion skills in a variety of situations including the delivery of high quality presentations
• Use Influence and persuasion during vertical and horizontal interactions across the organization
• Apply persuasion and influencing skills with social and emotional intelligence

Target Audience

All those keen on improving their influencing and persuasive skills. This course is also essential for those who have to persuade and influence the decisions of others by building powerful trusting relationships. 

Target Competencies

• Attention to details
• Developing others
• Empathy
• Emotional Self control
• Leading and persuading others
• Managing and solving problems
• Understanding social and motivational needs